• Wall Street is in the business of generating fees for Wall Street. Period. It’s not in the business of getting good investment results. You have to be separate from Wall Street to do that.

    Michael F. Price

About Iron Capital

Iron Capital Advisors is part of AssuredPartners Investment Advisors, LLC (APIA), a registered investment adviser. Founded in 2003 by Chuck Osborne and Larry Gray, in 2023 Iron Capital celebrated 20 years of providing direct access to expert investment counsel. We joined APIA in 2024.

At Iron Capital you will find experienced investment management professionals with a shared commitment to excellence and a true passion for investing. Trained investment professionals at our firm handle all investment decisions, eliminating the myriad conflicts of interest and layers of fees that often erode clients’ returns elsewhere. And because Iron Capital makes investment decisions directly, we can move swiftly and strategically to adjust client portfolios to capitalize on market conditions.

We accept a fiduciary relationship with all clients, ensuring we have not only an ethical but also a legal
obligation to act in our clients’ best interest. We have further aligned our interests with our clients’ interests by investing our personal assets alongside those of our clients’, so we ‘eat our own cooking.’ We win only when our clients win.