We begin with a history lesson: On January 20, 2026, the market collapsed because the U.S. threatened invasion of Greenland. This date in news cycle ancient history is also known as “last Tuesday” in the so-called real world. But what is real anymore?
I understand why President Trump wants Greenland. At his heart, Trump is a real estate guy whose true strength lies in brand-building promotion. Greenland may very well be history’s first and greatest example of misleading real estate promotion: The island was named for the purpose of encouraging people from the ironically green Iceland to move to the ironically icy Greenland. It didn’t really work. Vikings turned out to be remarkably immune to branding.
The strategic location of Greenland is undeniable, which is why our close ally Denmark happily welcomed a U.S. military base there during the Cold War and has repeatedly told our military they are welcomed to come back. Most financial experts will tell you that you are better off renting your vacation home than owning it, so why would we want it? I suspect it has more to do with the mineral rights than national security, but that is pure speculation on my part.
It is not my role to pontificate on whether the U.S. needs to possess Greenland. My role is to navigate our client’s investments through the notoriously rough seas of the far North Atlantic… okay I mean through the stock market, but the North Atlantic sounds better, and its notoriously large waves are an apt metaphor for the volatility this little hike in the Arctic caused.
Last Tuesday we did not trade at all, and none of our clients or long-term readers would be surprised by that. As I sat and watched the mayhem, I wondered, who is selling today? To me the outcome of the Greenland fiasco was obvious. I was confident in this, first because I had to take civics in eighth grade and have a pretty good understanding of the checks and balances in our constitutional republic. Secondly, this was typical Trump – start the negotiation with an outrageous position knowing full well it won’t happen, but it might help get a better deal than imagined in the end. This is The Art of the Deal; he wrote a book about it. There was no way Trump was going to invade Greenland.
Trump continues to say he loves tariffs, but I am beginning to believe that what Trump really loves is the threat of tariffs. The actual tariffs put in place by this administration are a fraction of the shock and awe proposals on “Liberation Day” last April. (The Economist has done good work on this for those who are interested in learning more.) He wasn’t going to go through with the tariffs threats any more than he was going to invade Greenland. With Trump, the bark is always bigger than the bite.
So again, I sat there last Tuesday wondering, who is selling? Are traders really so naïve as to believe that we are going to break up NATO over Greenland? Maybe, but I doubt it. I believe it is far more cynical than that. I think the traders who played havoc on the market never really believed in the Greenland story. They believed, cynically, that fools out there would believe the story and thus panic, and they positioned themselves to profit on other’s fear.
This is precisely why normal people dislike Wall Street. As an investor, I knew that Tuesday’s selloff wouldn’t last; sure enough, by Friday the loss on the S&P was minimal and most diversified strategies ended the week in positive territory. These speculative games create opportunities for investors, and we were net buyers last week. I fear, though, that the speculation of traders scares off too many investors who need to be invested to realistically achieve their retirement goals. I’m a sailor and I enjoy sailing on the ocean, but no one likes steep waves coming in short periods. Most get seasick and all think such an environment is miserable.
John Maynard Keynes said it best, “Speculators may do no harm as bubbles on a steady stream of enterprise. But the position is serious when enterprise becomes the bubble on a whirlpool of speculation. When the capital development of a country becomes a by-product of the activities of a casino, the job is likely to be ill-done.” The stock market exists to provide capital to serious companies who wish to expand, build factories, create jobs, and produce products we all want and need. It is the best allocator of capital the world has ever seen. It does not exist to be a casino, or even to provide for anyone’s retirement – although prudent investing will do just that. When will Wall Street ever learn?
I am not holding my breath, but the market and the world would be a better place if we took Keynes’ warning seriously: Wall Street should be more like a market of stocks and less like a casino. At least that is my perspective.
Warm regards,
Chuck Osborne, CFA
